Projects
  • project
  • Jokoto Lookbook Photos and site

  • my role
  • Photographer and Designer

  • completed
  • October 2014

What we launched

Screenshots of live site across different devices Screenshots of live site across different devices

My role in the project

My role on this project was to photograph 12 outfits and produce an online Lookbook for Jokoto's Spring/Summer 2015 collection.

I hired lights from Calumet Bristol and set them up in the studio. I had a key light to light up the model and a supporting light set lower to provide depth on the other side. I also had two speed lights pointed at the background to produce an even white. I shot tethered to my Mac so the client could see the shots as I took them.

Setting up the shoot in the studio Setting up the shoot in the studio

After slight processing and slight retouching we chose 3 photos for each look, covering all sides of the outfit and adding an interest/movement shot when appropriate.

Final chosen photos of one of the outfits Final chosen photos of one of the outfits

For the online Lookbook I build a simple grid based site, which scales down to a single column on mobile. I used Koken as the CMS as it’s easy and visual for the client to make changes to the order of photos and captions.

Screengrab of the live site Screengrab of the live site

The collection is described as..

Traditional tailoring and panelling inspired by sportswear run heavily throughout the collection, along with a hint of mischief, echoing the traditional values and playful aesthetic of Japan.

I wanted to find a playful element for the Lookbook to reflect the playful nature of the collection. I made several animated Gifs to be used in the header. I feel this provides just a touch of fun to the otherwise clean and smart Lookbook.

A group shot of me, the designers and model after we finished the shoot A group shot of me, the designers and model after we finished the shoot